3 weeks prior to writing this review, a company named Reevo surfaced out of nowhere promising to offer a soon-to-arrive futuristic e-bike boasting style, security and safety built for the modern urban cyclist.
They call it the hubless e-bike & in their own words, it’s allegedly “a masterpiece brought to you by Beno Technologies”.
But after taking a closer look into it, we have some concerns about the actual legitimacy of this new e-bike & so we’ve decided to put together this Reevo review to bring them to light prior to its launch.
We’ll also be taking a closer look at the bike overall & explaining why, even if it is legit, it’s probably not such a fantastic purchase… So if you’ve been looking into the Reevo e-bike, we suggest you stick around to find out everything you need to know.
What Is The Reevo Hubless E-Bike?
At a glance, the Reevo hubless e-bike looks (shown below) like something you’d expect to see in a Terminator movie:
Now, admittedly it does look pretty cool & that’s partly why the company behind it has been able to generate so much hype around it in such a short period of time.
That, and the fact that they’re quite clearly throwing crazy amounts of money at their marketing campaigns.
In terms of specs & price, however, they’ve given very little away at the moment other than “join our waitlist to find out”, but what they have put out to date is a list of the alleged features, which include:
- One-touch fingerprint sensor that locks/unlocks the bike
- Integrated automatic lock housed within the frame out of reach from boltcutters
- Integrated GPS with motion detection with the ability to set a geofencing radius
- Integrated brake & signal lights, as well as autonomous LED headlamps
- Detachable battery
- In-wheel storage points (providing the ability to mount a bag inside the wheel)
- Retractable hidden kickstand
And most obviously, hubless wheels.
At a glance, the feature list looks impressive & given the bike’s blatant eye-catching look it could be quite easy to become drawn towards it, especially if you’re keen to find a stylish & eco-friendly way to travel around your city.
But when you step back from the hype & take a look at what the bike really is (or what it at least claims to be), is it really worth it?
And most importantly, is it actually legitimate? Or is the Reevo bike simply a scam?
Let’s take a closer look…
A Closer Look at the Reevo E-Bike’s Features
Whilst the promotional videos for the Reevo e-bike makes the features seem relatively impressive & futuristic, in reality, we believe them to be not-so-impressive, and in some cases, outright false.
We’ll run through them one by one, starting with the obvious…
There’s a reason that cars, bikes, trucks, and near enough every other wheeled-vehicle has hubs – and that reason is that simply put, hubs work.
Hubs provide a lightweight & sturdy solution for enabling a wheel to turn around an axle, and they also make for easy maintenance.
Flip that around & remove the hub, and what do you get?
You get a bulky-looking, heavy wheel (like the one shown in the photo for the Reevo e-bike further above) & you also create a larger surface area for things to potentially go wrong.
You also make maintenance extremely difficult, because access to the moving parts becomes much more restricted & although Reevo claims that the hubless wheels are “maintenance-free”, we simply don’t believe it.
In fact, you probably know as well as we do that maintenance-free simply does not exist. It’s great marketing-terminology, but that’s about all it is. Everything that moves, needs maintaining.
Lack of Suspension
One thing that’s blatantly obvious with the Reevo e-bike is the lack of any apparent suspension whatsoever & given that typically, city-commuters (to whom the bike is aimed at) prefer comfort, this is a major downfall indeed.
Lots of features come with a lot of weight & there’s no denying that the Reevo e-bike looks insanely heavy.
Whilst no official information has been released about the exact specification of the brakes on the Reevo e-bike, from the photos of it at least, it looks an awful lot like the bike is running traditional v-brake callipers.
Now, in general, there’s nothing wrong with a v-brake setup of course, but on a heavy-looking e-bike that can allegedly travel at speeds of 25mph with ease, would a v-brake setup really be capable enough?
Is The Reevo E-Bike Legit?
Despite the problems that we outlined above in the previous section of this Reevo bike review, you may be still set on purchasing a Reevo e-bike & that’s all fair & well, but is it actually legit?
That’s the pressing question… And we have reasons to believe it may not be.
You see, Reevo claims that their bike has been in development for a whopping 4 years… However, the first mention of the company & their bike whatsoever was just a mere 3 weeks ago.
And there is VERY limited information to be found about them.
More importantly, however, is the fact that the bike allegedly goes on presale in just a matter of weeks & there have still been no reliable third-party tests & reviews of the bike, which is extremely unusual.
Currently, the only piece of third-party content on the web related to the Reevo e-bike is an article published on ebiketips, but that source cannot be trusted as it compares the bike against the Cyclotron bike, which was outed as a scam in the past.
Is the Reevo e-bike just another Cyclotron scam? Well, in our opinion it appears that it could be.
You see, usually, the process of launching a new bike is to allow third-parties to test & review it prior to it going on sale… But as it stands, it appears nobody has actually had their hands on a Reevo (other than the folk Reevo have paid to appear in their promotional material).
Hint: Reevo, if you’re listening & want to prove yourselves, feel free to send a bike our way & we’ll gladly take it for a test run.
Scarcity, Limited Release & Exceptionally High Presale Discounts
What makes us even more suspicious about the Reevo bike is the emphasis on “act quick, buy now”.
Usually, this type of sales pitch is associated with either a scam or a purchase that you’ll likely later regret… And it’s rare that an “act quick, buy now” product provides full satisfaction.
We like to put a lot of thought & comparison into our purchases, as should you, but it seems that Reevo doesn’t want you to do that.
For example, here’s how the waitlist sign-up form on their website currently looks:
Not only do they start with an emphasis on “hurry”, but they also state that 87% have been claimed.
87% have been claimed? What does that even mean?
At the moment you can’t even buy the bike, so essentially it’s not really possible to “claim” anything. As far as we’re concerned, it just seems like a scarcity tactic to encourage you to sign up.
And finally, they mention a whopping launch-day deal of 40% off… But that’s a BIG discount.
So it’s safe to say that we’re suspicious about the Reevo launch, to say the least.
Limited Company Information Available
One thing it appears Reevo are definitely good at is hiding their identity, but that’s not really the kind of quality you want from an online company you’re potentially going to pay a large chunk of money to.
Their main website, Reevo Bikes, boasts no company or address information whatsoever, other than an infrequent mention to their alleged parent company named Beno Technologies.
We decided to take a closer look into Beno, and again it was the exact same story with their website, too.
After digging around the Beno website, we finally found an address listed as “651 N Broad St Suite 206 Middletown, DE 19709”, but according to Bizapedia there are 250 companies that have an address matching 651 N Broad St Suite 206 Middletown, DE 19709, so that’s not a good sign.
One thing we were able to discover, however, is that according to the Beno Technologies domain registration, Beno seems to be based out of Penang, Malaysia, as shown below:
And to further back up this claim, we discovered that one of the models featured in the Reevo promotions was most recently in Malaysia, around the same time the photo was taken:
Coincidence? Possibly, but unlikely.
And with further research, we discovered that several of the other Reevo promo photos were actually taken on the Seri Wawasan Bridge, which yep, you guessed it – is in Malaysia.
Take a look:
The Bottom Line
We’re not saying that Reevo is a scam, but at the same time we’re not saying it’s legit – what we are saying, is that we are simply suspicious… And recommend that you take extra caution.
Either way, in our opinion, whilst the Reevo e-bike may look the part (to some), it doesn’t really seem like a practical e-bike & we believe that are many better alternatives currently available.
One thing we will be doing is watching Reevo closely & seeing what does indeed come of their presale which is set to go live in October.
Feel free to share your thoughts below.
Update: Response From Reevo (Beno Technologies)
Below is a copy of a response we received from Reevo addressing some of the concerns that we outlined in our review above:
What we are trying to do here, is to innovate for a niche group who loves hubless design. Reevo was never intended to be compared with bikes in the market. Just like a Harley Davidson was never intended to outrun a superbike. That doesn’t mean the Harley shouldn’t exist. It all boils down to personal preference.
Reevo is a crowdfunding campaign. We made that clear by launching on a crowdfunding platform instead of an e-commerce platform.
About the weight, 55lbs is not too bad for an E-bike in this category, considering the weight of the battery and motor. We achieve that by allocating material to where it is needed the most.
For brakes, without a hub, a disk brake out of question. Some has suggested a large rotor the size of the wheel, that is going to be an awful OTB machine. We do accept the feedback, and certainly, believe that this is an area we can improve on in the production model.
Suspension. As a mountain biker and a roadie myself, using the right bike for the right terrain is what I would advise. The decision has to be made by customers based on where they ride.
Maintenance wise, we are in the process of selecting authorized dealers worldwide. After-sales services will be available at our qualified dealers.
We do our design and R&D in Seattle, and manufacturing in Penang, Malaysia. Unfortunately, manufacturing in the US is just too expensive for us to offer Reevo at an affordable price. While some companies opt for Taiwan or China, we think that is a risk with the uncertainty of trade war and political landscape. Malaysia offers a balance of both worlds. The same reason why companies like Intel, Dell and Bosch are manufacturing in the Free trade zone of Penang, we are able to hire world class engineering talent at an affordable price. Not to mention incorporated in both US and Malaysia will save us tens of thousands in taxes!
Aside from that, the assembly process of our hubless wheels demands stringent adherence to procedure, we find it easier to be communicated among English-speaking technicians, lowering the risk of assembly-related issue. The marketing video was also shot in Malaysia due to lower video production cost (1/4 the cost of American video production house). The venue was a cyclist friendly city with little traffic, basically a dreamland for video production. These collective efforts are the reason why we are able to offer our launch day pricing of $1899 without the use of inferior material/workmanship. Offering a 40% discount is in fact pretty standard in the crowdfunding community, Babymaker is offering 37% and Superstrata 50%. This is a gesture to encourage early adoption and acceptance to our technology.
While we do not physically operate in the state Delaware, we were incorporated in Delaware. Why? Just like 64% of publicly traded companies like Facebook, Google, Walmart) that were incorporated in DE but operate elsewhere, we benefit from tax exemption and DE’s investor-friendly jurisdiction. Most investors will prefer a DE corp over a non-DE corp, this is important to Beno Technologies as a startup. Incorporating in Delaware is our strategy to appeal to future investors.